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Hamburg/Bielefeld, 06.05.2026 -
One of the most established value-added programs in the European banking market continues to evolve: proven benefits remain, new technology platform, digital services and customer-centric functions are being systematically expanded
Hamburger Sparkasse and Mehrwerk have jointly launched the next development stage of HaspaJoker on May 1, 2026. For many years, HaspaJoker has stood for customer proximity, relevant added value and a strong value proposition for Hamburg customers. With more than 810,000 accounts, it is the most successful value-added banking program in Europe. The aim of the collaboration is to consistently develop this established success model further on the basis of a new technology platform - even more modern, more digital and even more focused on the needs of current and future customers.
HaspaJoker customers will retain all the tried-and-tested functions and benefits. At the same time, the offering has been systematically enhanced: with a new digital appearance, more intuitive user guidance, improved self-service options and additional functions that make access to added value even easier, more transparent and closer to everyday life.
The new app and the modernized portal form the technological basis for the next development stage of HaspaJoker. Users can find benefits more quickly, better track booked services and personal added value and use numerous services even more conveniently digitally. In addition, the existing added value in the areas of events, travel, security and regional offers will be expanded in a targeted manner in order to further develop the HaspaJoker together and position it as a strong everyday companion for Hamburg customers in the future.
"For more than 25 years, HaspaJoker has stood for real added value, high relevance and a strong connection to our customers. Together with Mehrwerk, we are consistently developing our successful offering further in order to continue to offer them a modern and attractive value-added program in the future - technologically at the highest level, even more digital, more personal and closer to their everyday lives," says Haspa board member Birte Quitt.
"HaspaJoker is an exceptionally successful model and an established pioneer in the European market. Our common goal is to take this foundation into the next generation with a new technology platform - with even more customer centricity, digital excellence and regionally relevant added value," says Niels Kokkeel, Chief Commercial Officer of Mehrwerk. "This is not about replacing an existing offering, but about its consistent further development. Together with Haspa, we are creating the basis for taking HaspaJoker to the next level in terms of technology and strategy."
Hamburger Sparkasse has been the leading bank for all Hamburg residents since 1827. It supports the people and companies in the Hamburg metropolitan region in all financial matters and beyond. With the HaspaJoker value-added account, customers benefit from numerous advantages and services. Haspa finances most start-ups in Hamburg and has special industry expertise for large real estate or corporate customers. For wealthy customers, Haspa Private Banking is recognized as the best asset manager in the German-speaking region. In its 100 neighborhood branches, Haspa is a host and personal contact for all the needs of its 1.5 million customers. Through its diverse social commitment, it promotes the common good, particularly in the areas of education and social welfare, art, music and sport.
