HubSpot
We use the services of HubSpot, Inc., USA, on our website; HubSpot Ireland Limited, 1 Sir John Rogerson's Quay, Dublin 2, Ireland, is responsible for users in the EU/EEA. HubSpot supports us in analyzing the use of our website and in managing forms, contacts and interactions. In addition, we use HubSpot to provide and personalize the chat widget.
Purposes of the processing
HubSpot serves us in particular to generate visitor statistics to optimize our offer, to analyze user behavior, to manage form and contact requests (including deduplication) and to provide and personalize the chat function.
Processed data
The following information may be processed: pages accessed and interactions, timestamps of visits, technical information about the browser and end device, referrer URL and - if specified - data from forms and chat entries. HubSpot stores and processes personal data within the European Union; the primary data storage takes place in a data center in Germany, with a backup location in Ireland.
Legal basis
The processing is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG.
Recipients and data transfer
The data collected is processed by HubSpot. Further information can be found in HubSpot's privacy policy.
Further information
Details on data processing by HubSpot as well as your rights and setting options can be found at: https://legal.hubspot.com/de/privacy-policy
LinkedIn Insight Tag
We use the "LinkedIn Insight Tag" on our website. The provider is LinkedIn Corporation, 1000 W. Maude Ave, Sunnyvale, California 94085, USA; for users in the EU/EEA, LinkedIn Ireland Unlimited Company, Wilton Plaza, Gardner House 4,5,6, Dublin 2, Ireland, is responsible.
Purposes of the processing
With the help of the Insight Tag, we can measure the effectiveness of our LinkedIn ads (so-called conversion tracking), create target group statistics and retarget visitors to our website with personalized ads on LinkedIn. In addition, we receive aggregated reports on demographic characteristics and interest groups of LinkedIn members who have interacted with our ads.
Processed data
In particular, we collect information about your use of our website (e.g. pages viewed, interactions, referrer URL), technical information about your browser and device (e.g. IP address, user agent) and - if you are logged in to LinkedIn - your LinkedIn member ID. The IP addresses are shortened or hashed by LinkedIn to prevent direct identification.
Legal basis
The processing is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG.
Recipients and data transfer
The data collected is processed by LinkedIn. This may involve a transfer to the USA. LinkedIn has undertaken to comply with the applicable data protection regulations; further information on this can be found in LinkedIn's privacy policy.
Further information
Further information on data processing by LinkedIn can be found at https://www.linkedin.com/legal/privacy-policy
Use of SalesViewer® technology:
This website uses SalesViewer® technology from SalesViewer® GmbH on the basis of the website operator’s legitimate interests (Section 6 paragraph 1 lit.f GDPR) in order to collect and save data on marketing, market research and optimisation purposes.
In order to do this, a javascript based code, which serves to capture company-related data and according website usage. The data captured using this technology are encrypted in a non-retrievable one-way function (so-called hashing). The data is immediately pseudonymised and is not used to identify website visitors personally.
The data stored by Salesviewer® will be deleted as soon as they are no longer required for their intended purpose and there are no legal obligations to retain them.
The data recording and storage can be repealed at any time with immediate effect for the future, by clicking on https://www.salesviewer.com/opt-out in order to prevent SalesViewer® from recording your data. In this case, an opt-out cookie for this website is saved on your device. If you delete the cookies in the browser, you will need to click on this link again.
Online presence in social media
We maintain online presences within social networks and platforms in order to communicate with the customers, interested parties and users active there and to inform them about our services. When accessing the respective networks and platforms, the terms and conditions and data processing guidelines of their respective operators apply.
Unless otherwise stated in our privacy policy, we process users' data if they communicate with us within the social networks and platforms, e.g. write posts on our online presences or send us messages.
Integration of third-party services and content
On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), we use content or service offers from third parties within our online offer. GDPR) content or service offers from third-party providers in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as "content").
This always presupposes that the third-party providers of this content are aware of the IP address of the user, as they would not be able to send the content to their browser without the IP address. The IP address is therefore required to display this content. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Pixel tags can be used to analyze information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer, as well as being linked to such information from other sources.
Privacy policy V 1.05 - Status: 30.09.2025