Pension with benefits:
150,000 euros cashback per month.

From savings contract to "savings plan".

For a traditional life and pension insurer from southern Germany with an annual turnover of around 300 million euros, Mehrwerk developed a data-based added-value concept that literally upgraded the classic savings plan - with convincing cash-back pairings.

Challenges

  • Product differentiation of a pension insurer's offering
  • Increase in product usage
  • Increase in deposits in the savings contract

Strategy

  • Combination of classic savings contracts with customer-relevant value-added services: Cashbacks on shopping and travel for the benefit of the insured

Measures

  • Online cashback of up to 25% at more than 1,200 online shops
  • Travel cashback of 5% at more than 200 tour operators
  • Communication via customer portal, mobile app, activity campaigns and newsletter

Success

  • over 15,000 active savings contracts
  • over €10 additional cashback per savings contract per month for active users
  • Sales can rely on a unique product story
  • Awarded various innovation prizes

Conclusion:
Fifteen thousand times the customer satisfaction.

The cashback value-added services enabled sustainable customer loyalty and a unique product offering that immediately gave the company a competitive edge over comparable insurance products.

Do you need a customized value-added insurance solution?
Talk to me.

Talk to Sören Timm:
He is Head of Sales at Mehrwerk, and that means as much as Head of ExactlyTheSolutionYouNeed.

Arrange a callback

Write an e-mail

All completely non-binding. But immediately solution-oriented.

Making
the difference

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