15 % more customers, 40 % more commission:
Banking the profitable way.

What is worth more can also cost more.

For a regional bank from northern Germany with an annual turnover of 300 million euros, Mehrwerk developed a value-added solution that literally took the current account "out of the price war". The data-driven value-added services enabled significantly higher account management fees - at the same time, the customer base grew instead of shrinking. The decisive factor here was the precise scaling: the scope of the value-added services was precisely adapted to the differently priced account models.

Challenge

  • Change of strategy for the current account offering: from price-based to value-based selling
  • Significant increase in the account management fee
  • Focus on the current account as an anchor product
  • Revitalization of sales
  • Development of a new brand story as well as emotional and authentic sales stories

Strategy

  • Implementation and development of a value-added content strategy
  • at the same time comprehensive price adjustment

Measures

  • Online cashback of up to 25% at more than 1,200 online shops
  • Regional cashback of up to 25% when shopping at more than 1,000 partners in the region and automatically with a card
  • Travel cashback of up to 7% at more than 200 tour operators
  • Ticket cashback of up to 7% at all major tour operators in the country or region
  • 24/7 emergency assistance for tradesmen with reinsurance (€1,000 per year)
  • Protection of smartphones against theft and breakage
  • All-in-one extended warranty for all household and electrical appliances
  • 24/7 worldwide wallet protection (including emergency cash, cash insurance and wallet replacement)
  • Communication via online banking, own mobile app, browser extension, customer magazine, newsletter and social media

Success

  • Commission income from account management fees: plus 40% compared to the initial situation
  • plus 15% customer growth compared to the initial situation
  • significantly increased loyalty and appreciation of sales employees for the Giro anchor product
  • more than 30% usage rate among end customers

Conclusion:
Product on a new level, yield significantly optimized.

The current account moved from the niche of an interchangeable product to a new premium level: the value-added services ensure lasting attractiveness and not only retain existing customers, but also massively attract new customers.

Do you need a customized banking or finance value-added solution?
Talk to me.

Talk to Sören Timm:
He is Head of Sales at Mehrwerk, and that means as much as Head of ExactlyTheSolutionYouNeed.

Arrange a callback

Write an e-mail

All completely non-binding. But immediately solution-oriented.

Making
the difference

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