Customers supplied, terminations halved:
with energy forward.

How to win over price-sensitive customers with added value.

A classic: This municipal energy supplier with an annual turnover of over 200 million euros offers the typical portfolio: electricity, gas, water and energy-related services. The company therefore faces strong competition - and supplies customers who are price-sensitive.

Challenges

  • Increasing customer loyalty in selected customer groups
  • Generating additional revenue in selected target groups

Strategy

  • Introduction of an optionally free or paid-for added-value package for everyday and household security

Measures

  • Generating added value through the integration of attractive insurance benefits
  • 24/7 emergency assistance for tradesmen with reinsurance (€1,000 per year)
  • All-in-one warranty extension for all household and electrical appliances
  • Communication via customer portal, website, OOH, radio and TV advertising. Regional online campaign, inbound and outbound customer service, direct marketing

Success

  • Cancellation rate halved for customers with activated value-added package compared to the reference group
  • up to 15% completion rate for paid offers

Conclusion:
Supply XXL pays off.

Those who offer their customers added value can realize competitive advantages: This success case also shows this. Not only was it possible to retain significantly more customers, but a double-digit completion rate was even achieved for the paid package variant.

Do you need a customized energy supplier value-added solution?
Talk to me.

Talk to Sören Timm:
He is Head of Sales at Mehrwerk, and that means as much as Head of ExactlyTheSolutionYouNeed.

Arrange a callback

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All completely non-binding. But immediately solution-oriented.

Making
the difference

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