Twice as safe:
the insurer with extra online protection.

Premium insurance with premium added value.

A large German insurer with a turnover of over 3 billion euros and a wide range of products from motor, liability and accident insurance to life insurance was looking for a way to successfully and firmly establish its premium legal protection insurance on the market. Mehrwerk developed the corresponding premium value-added service.

Challenges

  • Enriching the core product to increase competitive differentiation
  • Meeting customer needs for protecting their personal data online and for support in the event of identity theft

Strategy

  • Implementation of a holistic cyber and identity protection solution

Measures

  • Embedding the added value service in the premium legal protection insurance
  • Setting up an ID helpline (24/7)
  • Online monitor (public & dark web)
  • Online cleaner
  • mobile VPN (iOS & Android) – product extension as part of a tariff change 5 years after launch
  • Communication via consultants in sales, own website and product brochures

Success

  • sustainable establishment of a USP product offering
  • significant additional income: forecast sales expectations were exceeded by 20% from the first year

Conclusion:
USP found, figures topped.

The premium legal expenses insurance was able to clearly differentiate itself from the competition with its data-based value-added service - and so successfully that the target figures were exceeded by more than a fifth.

Do you need a customized value-added insurance solution?
Talk to me.

Talk to Sören Timm:
He is Head of Sales at Mehrwerk, and that means as much as Head of ExactlyTheSolutionYouNeed.

Arrange a callback

Write an e-mail

All completely non-binding. But immediately solution-oriented.

Making
the difference

Show cookie popup