The card with
certain extras:
with added value from Mehrwerk.

The card with the extras.

A large German central financial institution with an annual turnover of several billion euros offers banking products and services for cooperative banks - and wants to give them a real asset. This is where Mehrwerk comes into play.

Challenges

  • Sustainable repositioning of a banking niche product into an attractive product for the upscale mass market

Strategy

  • Improving the digital customer experience
  • Optimizing sales support for participating banks

Measures

  • Establishment of attractive value-added services for an exclusive card:
  • Concierge service (24/7)
  • Travel service with 7% cashback
  • Ticket service with 7% cashback
  • Ticket insurance
  • Communication via bank websites, credit card inserts, branch promotions. Regular communication

Success

  • Increase in card sales
  • Intensive customer use (usage rates: travel service 15%, concierge service 10%)
  • Increase in the online share (travel service 70%, ticket service 95%)

Conclusion:
High usage rates, strong sales support.

The central institute was able to offer participating banks an exceptional product - a particularly exclusive card that granted access to particularly exclusive value-added services. The online share increased significantly, as did card sales.

Do you need a customized banking or finance value-added solution?
Talk to me.

Talk to Sören Timm:
He is Head of Sales at Mehrwerk, and that means as much as Head of ExactlyTheSolutionYouNeed.

Arrange a callback

Write an e-mail

All completely non-binding. But immediately solution-oriented.

Making
the difference

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