With zero investment to 500K commission:
not an everyday business case.

The current account with an extra guarantee.

This public-sector bank from north-west Germany had set itself a clear goal: To generate new sales, and quite deliberately without any financial investment of its own. Mehrwerk developed a data-based value-added solution that gave the institution's current account clearly recognizable added value - with highly relevant insurance benefits for the account holders. And the success exceeded all expectations.

Challenge

  • Establishing a new sales channel
  • Goal: to generate new revenue
  • without explicit investment/input
  • Improving customer loyalty

Strategy

  • Offer of an optionally bookable Mehrwerk package via various channels

Measures

  • All-in-one warranty extension for all household and electrical appliances
  • initial contact and sales service on behalf of the savings bank by Mehrwerk
  • Customer activates the package as part of an outbound call or via the online branch

Success

  • sustainable commission income worth more than half a million euros, without risk and investment by the client

Conclusion:
500,000 euros generated without risk.

The value-added services hit the mark. The end customers' data-based defined areas of need were served precisely with the selected insurance services. This intensified customer loyalty. And all this without any financial investment.

Do you need a customized banking or finance value-added solution?
Talk to me.

Talk to Sören Timm:
He is Head of Sales at Mehrwerk, and that means as much as Head of ExactlyTheSolutionYouNeed.

Arrange a callback

Write an e-mail

All completely non-binding. But immediately solution-oriented.

Making
the difference

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