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Are you wondering why the giraffe is our spirit animal and what the animal has to do with our DNA?
Competition on the market can sometimes be as tough as life on the savannah.
Let's take a look at the inhabitants of the savannah to understand this comparison a little better.
Ostriches, for example, tend to simply lie on the ground and wait when they encounter other animals.
Vultures watch the action from a distance and rely on leftover prey.
Wildebeest move in the safety of their herd, but at most get to only eat the grass that has already been trampled on by the animals in front.
Every day anew, the inhabitants of the savannah have to compete with other animals for food.
The giraffe, on the other hand, is calm, peaceful and does not take part in the relentless competition on the ground.
It is the only one to reach the succulent leaves of the acacia tree and doesn't even get in the way of the other inhabitants.
We see the giraffe as the foundation of our own Mehrwerk DNA and culture as well as our mission for working with our customers. After all, competition on the market is not so dissimilar to life on the savannah in many respects!
Every day, we put our heart and soul into helping our customers to market their products like a giraffe rather than according to the ostrich, wildebeest or vulture strategy. With our value-added solutions, our customers' products and transactions literally stand out from the crowd. This allows them to reach for the fruit hanging at the top of the tree. In this way, the giraffe has become our spirit animal over the years as a faithful companion.
Spontaneously named after our founder Frank, "Franky the giraffe" now accompanies us to practically all presentations, appearances and trips. We see the giraffe's strategy as an inspiration for our own positioning.
The story behind it often makes people smile at first - and that's intentional!
