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Making
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Cookie settings

Our website uses technically necessary cookies, which must be set so that this website can be displayed correctly. In addition, we use statistics cookies as well as marketing cookies to track the success of this website. You can edit the cookie settings at any time by clicking on the "Show cookie popup" button (usually on the bottom left or in the footer). If you no longer wish to consent to cookies for statistics and/or marketing, deactivate the checkboxes. For more information, please see our privacy policy.

Further details on the cookies used by us or by third parties on our website can be found here.

Required Statistics Marketing

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Title

Provider

Reason

Validity period

Names(s) of cookie(s)

Cookie domains

Required

HackShield EU-Cookie Opt-in

Mehrwerk GmbH

Saves the settings of the cookie banner

1 Year

hst3_cookieconsent

www.mehrwerk.com

Statistics

Matomo

Visitor statistics to optimize the website offer, error analysis, cyber security

pk_id - 13 months (used to store some details about the user, such as the unique visitor ID)

_pk_ref - 6 months (used to store attribution information, the one that was originally used to visit the website)

_pk_ses, _pk_cvar, _pk_hsr - 30 minutes (short-lived cookies for temporary storage of data for the visit)

_pk_testcookie is created and should then be deleted immediately (to check whether the visitor's browser supports cookies)

up to 13 months

_pk_ref, _pk_cvar, _pk_id, _pk_ses, _pk_hsr, _pk_testcookie, MATOMO_SESSID

www.mehrwerk.com, www.website-tracking.com

Marketing

HubSpot Tracking and Functionality

HubSpot, Inc.

Visitor analytics to optimize the website offering and analyze user behavior
Form and contact management (e.g., contact deduplication)
Chat widget functionality and personalization

Name of Cookie	Validity Period	Purpose
__hstc	6 months	Contains the domain, hubspotutk, timestamp of first, last, and current visits, plus session number
hubspotutk	6 months	Stores an anonymous visitor ID (GUID) for contact deduplication when forms are submitted
__hssc	30 minutes	Keeps track of page views in a session and stores session start timestamp
__hssrc	Session end	Indicates whether the visitor’s browser has been restarted; value of “1” signals a new session
messagesUtk	6 months	Chat session ID to restore conversation history across sessions
hs-messages-is-open	30 minutes	Remembers whether the chat widget was open so it can re-open in the same state on return visits
hs-messages-hide-welcome-message	1 day	Prevents the welcome message from reappearing for one day after it has been dismissed

Up to 6 months

__hstc, hubspotutk, __hssc, __hssrc, messagesUtk, hs-messages-is-open, hs-messages-hide-welcome-message

www.mehrwerk.com, hubspot.com

LinkedIn Insight Tag (Conversion Tracking)

LinkedIn Corporation

Reason:

Conversion tracking to measure the success of LinkedIn ads
Retargeting of website visitors
Audience insights via synchronization of LinkedIn member IDs de.linkedin.com

Name of Cookie	Validity Period	Purpose
li_sugr.linkedin.com	90 days	Determines probabilistic identity matches of a user (de.linkedin.com)
li_fat_id (1st-Party)	30 days	Indirect member identifier for conversion tracking, retargeting, and analytics (de.linkedin.com)
UserMatchHistory.linkedin.com	30 days	Synchronizes LinkedIn Ads IDs for audience creation (de.linkedin.com)
AnalyticsSyncHistory.linkedin.com	30 days	Stores the timestamp of synchronization with the lms_analytics cookie (de.linkedin.com)
lms_ads.linkedin.com	30 days	Identifies opted-out LinkedIn members for advertising purposes (de.linkedin.com)
lms_analytics.linkedin.com	30 days	Identifies opted-out LinkedIn members for analytics purposes (de.linkedin.com)
li_gc.linkedin.com	6 months	Stores guest consent for non-essential cookies (de.linkedin.com)
li_mc.linkedin.com	6 months	Temporary cache for cookie consent information (de.linkedin.com)
lidc.linkedin.com	24 hours	Data center selection for performance optimization (de.linkedin.com)

Up to 6 months

li_sugr.linkedin.com,li_fat_id (1st-Party),UserMatchHistory.linkedin.com,AnalyticsSyncHistory.linkedin.com,lms_ads.linkedin.com,lms_analytics.linkedin.com,li_gc.linkedin.com,li_mc.linkedin.com,lidc.linkedin.com

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Makingthe difference

Cookie settings

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Making
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